With: 010010100110.org, Guy Ben-Ner, Susanne Bosch, Shu Lea Cheang, Claude Closky, Steven Cohen, Yevgeniy Fiks, Finger, Jean-Baptiste Ganne, Felix Gonzalez-Torres, Christian Jankowski, Alessandro Ludovico – Paolo Cirio – UBERMORGEN.COM, Sarah Morris, Danica Phelps, Tadej Pogacar, Roxy in the box, Santiago Sierra
To what extent can art be considered as “capital”, becoming a mirror of the general economic situation, and a thermometer of current trends?
This is just one of the questions that will be raised at “L’impresa dell’arte” (The Enterprise of Art), the first of a new thematic cycle of events curated by Julia Draganovic and dedicated to the “A COMMON ASSET” exhibition, at PAN|Palazzo Delle Arti Napoli, from the 16th of May until the 30th of June 2008.
“The Art Enterprise” investigates the relationship between art and economy in a period where auctions and contemporary art fairs register new record prices almost every month, leading us to consider the equation of “art enterprise = art market, a principle that is far too often taken for granted.
These reflections begin with Naples, where, despite the presence of numerous galleries and collectors of international fame, very few people are actually aware of the immense profits that the sale of artworks can actually generate.
We are in the city where Joseph Beuys and Andy Warhol, two key protagonists of twentieth-century art, met 28 years ago. In their own manner, these artists caused a radical change in the relationship between the production of artworks and the economy.
Both reflected on the condition of art production: Warhol standardised the concept of art through the serial production of silk-screen prints which underlined the centrality of the work; whereas, Beuys reflected on the underlying conditions of the free market, with the objective of radically changing it, focusing on the role of the artist and art in society because, as he sustained: “every human being is an artist”.
These two apparently incompatible perspectives are the inspiration for the reflections of the contemporary artists at “L’impresa dell’arte” (The Enterprise of Art), who openly continue and draw inspiration from the research that these two masters began. The museum director invited me to make a site-specific museum installation about the Left-over Penny Campaign | Restpfennigaktion 1998-2002.
 Read more here: http://www.e-flux.com/shows/view/5440
To see my public art project, please go here.